As Drippi's Head of Product Design, I led a platform-wide web, mobile, and brand redesign. I largely focused on visual consistency, elevating the look and feel of each user experience, and deeply understanding user needs through interviews.
DRIPPI
2023 - 2024
ROLE
Product Design, Brand Design, Design Systems
CREDITS
Cokie Hasiotis, CEO and Founder
Nick Cooke, CPO and Founder
Joe Villavicencio, Engineer
Zach Dorcinville, Engineer
Atticus Liu, Engineer
Rangi Arambewela, Engineer
"Our users were obsessed with our brand early in the process, but once our product got into Haley's hands, our users became loyal, resulting in 85% retention. She’s a pleasure to work with, takes feedback well, and has this uncanny ability to get in your head and understand what you want even when you’re not explaining yourself well (speaking from experience)."
- Cokie Hasiotis, Drippi Founder and CEO
2024
2023
2022
2021