Roar is a an online community and knowledge hub for individuals in menopause. As Roar's lead designer, I developed the brand identity and led the MVP design for web and mobile.

ROAR

2022 - 2023

ROLE

Product Design, Design Systems, Brand Design

CREDITS

Hailey B. Williams, UX Designer
Ellice Ellis, Head of Social

60%

of people in menopause seek clinical help, but 75% subsequently go untreated

50%

of people who will experience menopause don't know it's definition

60%

of people feel isolated while experiencing menopause

I. HOMEPAGE

Within Roar's homepage, users can post questions and stories, react to other user's posts, and explore different circles to dicuss topics.

II. CIRCLES

Roar contains circles consisting of different topics in each. When a user goes to post, they must select the circle in which they're posting. Because everyone's journey in menopause is vastly different based on gender, age, parental status, race, socieconomic status and more, we wanted to ensure our users could find specific ways to connect to people most similar to them in their menopause journey.

III. RESOURCES

Roar's Resources feature allows users to browse articles written by medical professionals spanning topics of basic menopause education, wellness, personal stories of people in menopause, and more.